PROJECT workshopsfor fall 2009
First workshop is NEXT WEEK!!
For more info visit: www.LAStageAlliance.com/NAMP.asp
Wednesday, October 7th 6-9p.m.
FANS, FRIENDS, AND FOLLOWERS: Facebook, Twitter & Social Media
Presented by Michelle Paul, Patron Technology
Japanese American Cultural & Community Center - Garden Room A 244 S. San
Pedro St. Los Angeles, CA 90012
The growing popularity of social networking and social media is
inescapable, and more andmore of your patrons are joining in. These
communication channels can be a fantastic new way for arts organizations
to connect with audiences, but just like any other marketing technique,
there's a right way and a wrong way to go about it. With all the
generalized information and advice out there, it can be hard to find
tips that are relevant to the arts, and that's what this session will
provide. We'll focus particularly on Facebook and Twitter, providing
essential tips about what you should be doing — and what common
mistakes you need to watch out for.
Thursday, October 22nd 9:30a.m. – 1p.m.
RELEVANCE: The keyword for arts marketing in 2010
Presented by Jim Royce, Center Theater Group
Los Angeles Times Community Room Ground Floor (Enter from Spring St.
Lobby) 145 S. Spring St. Los Angeles, CA 90012
FREE parking to those who pre-register by October 16th!
More than ten years ago, the internet changed everything about marketing
theatre and the arts. Five years ago, new media and social networking
forced other changes traditional media could not ignore. So what's
different now in 2009 and coming up?
What marketing trends should get your attention now? Jim Royce,
Director of Marketing, Communications and Sales for Center Theatre Group
will talk about the new marketing landscape at the end of the first
decade in this 21st century. Word-of-mouth is easier to spread and more
effective than ever before. Video delivery and MMS is a next frontier
for arts marketing. The best news for smaller companies: marketing
costs are plummeting and affordable in fascinating new ways. The new
economy has also changed the consumer. We'll talk about survival and
relevance of arts brands for the customer from a marketing point of
view. And we'll share some practical knowledge of what works now.
Bring your fresh discoveries.
Thursday, November 19th 9:30a.m. – 1p.m.
BEST OF THE NAMP CONFERENCE
Presenter: TBD
Los Angeles Times Community Room Ground Floor (Enter from Spring St.
Lobby) 145 S. Spring St. Los Angeles, CA 90012
FREE parkingto those who pre-register by November 13th!
LASA will bring you fresh and relevant content and speakers from the
NAMP conference in Providence, R.I. 10/30-Nov 2.
Thursday, December 10th 9:30a.m. – 1p.m.
BEST OF THE NAMP CONFERENCE
Presenter: TBD
Los Angeles Times Community Room Ground Floor (Enter from Spring St.
Lobby) 145 S. Spring St. Los Angeles, CA 90012
FREE parkingto those who pre-register by December 4th!
LASA will bring you fresh and relevant content and speakers from the
NAMP conference inProvidence, R.I. 10/30-Nov 2.
Make your reservations now to guarantee your spot!
Registration fees: $35 LA Stage Alliance Organizational members, $40
General admission
Limited free scholarships for Los Angeles County Arts Commission OGP 1,
2 or 2.5 grantees ingood standing
To register, go to www.LAStageAlliance.com/NAMP.asp
For additional information contact Douglas Clayton at
SPONSORS AND PARTNERS:
Meeting space and parking generously provided by
NAMP workshop scholarships are supported, in part, by the LosAngeles
County Board of Supervisors through the Los Angeles County Arts
Commission
www.LACountyArts.org
NATIONAL ARTS MARKETING PROJECT (NAMP)
Made possible by a funding pledge from
AmericanExpress
& Business Council, Inc
The NationalArts Marketing Project was created to help arts
organizations better understand the marketplace in which they operate
and recognize the benefits of an aggressive, outward looking audience
development effort, to help institute long-term systemic change within
arts organizations by helping them acquire and implement sophisticated
marketing skills and to enable arts organizations to increase earned
income through audience development. www.ArtsMarketing.org
LA STAGE ALLIANCE
LA StageAlliance is a 501(c)(3) not-for-profit organization dedicated to
building awareness, appreciation and support for the performing arts in
Greater LosAngeles through community building, collaborative marketing,
advocacy, audience development, professional development and
strengthening operations for members. www.LAStageAlliance.com
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