Nov 2, 2007

Nov 10-Creating a Marketing Plan that Works for You

If you would like to register, please visit

Creating a Marketing Plan that Works for You
CCI's Marketing Plan Seminar Designed Specifically for Artists
Marketing is key to the development of any business. You know you need
to do it but where do you start? Understanding basic fundamentals and
creating a marketing plan is the first step. In this workshop, you will
begin to explore strategies that will help you identify your audience,
develop a media mix and communicate what your work is about. We will
cover the planning process and provide you with definitions, concepts,
tools and resources that you need to create a marketing pan that meets
your needs as an artist.

Nancy Hytone Leb, is an arts marketing consultant and is CCI's Director
of Training. Nancy develops and presents workshops on marketing
concerns for artists and arts organizations. From 2000-2004 she was the
Director of Marketing and Development for Playhouse West in Walnut
Creek, CA. Her for-profit years were spent in senior account management
positions in three of California's largest advertising agencies.

D. Jean Hester is the owner of Dive Studios, a recent graduate of
California Institute of the Arts, and a multi-media installation artist
who has shown her work throughout the United States, Mexico, and Canada.
Formerly employed as a programmer for Jet Propulsion Lab, Toyota, and
other large corporations located in California, Jean has acquired an
extensive body of knowledge about marketing on the web. She is an early
graduate of "Business of Art" and has been teaching "Marketing on the
Web for Artists and Arts Organizations" for over three years. recent
exhibitions and installations have been included in the inaugural show
at LAAA's satellite gallery in Hermosa Beach (juried by Jeremy
Strickland); the Aiden Riley Taylor Gallery; the Armory; an the 13th
Annual International Symposium of Electronic Art, in San Jose.

Date: Saturday, November 10, 2007
Time: 10:00 a.m. - 5:00 p.m.
Location: Japanese American Cultural and Community Center, 244 S. San
Street, in Little Tokyo near Downtown Los Angeles map & directions
Cost: $75 (Non Member) / $60 (BOA/CCI Members) The fee includes a brown
bag lunch.

There are a limited amount of scholarships for Los Angeles County Arts
Commission (LACAC) grantees. To see if you qualify, please contact
Lauren Bailey at (213) 687-8577.

If you would like to register, please visit

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