Job Opp: Marketing Specialist/Manager, Los Angeles County Arts Commission

Marketing Specialist/Manager, Los Angeles County Arts Commission



This new position will be responsible for developing and implementing strategic marketing plans for the ExperienceLA.com (XLA) website and related programs, in particular the L.A. County Cultural and Recreational Directory. S/he will

create marketing initiatives to increase the number of website users;
secure the participation of Los Angeles County departments who present public events and County Supervisorial offices, as well as additional municipalities and public agencies throughout the County, in the form of resources, content and marketing;
write, edit, and produce electronic and print ads, flyers, invitations and brochures, and oversee their distribution;
identify potential major sponsors, initiate contact, prepare proposals and presentations and set up meetings
coordinate with XLA key public agency sponsors (City of LA, Community Redevelopment Agency, Metropolitan Transportation Authority, LA Inc., others) to develop co-marketing strategies and cross-promotions
be responsible for social media marketing including content development/placement; represent XLA at programs, openings, special events, etc.; and other related activities.


This is a one-year grant-funded contract position with activities taking place from May 2009 to April 2010. This position reports to the LA County Arts Commission Director of Communications, and works directly with the XLA program management/web operations team. The position will be officed in downtown LA.



Qualifications:
This position requires a Bachelor’s degree with a major in communications, marketing, public relations, retail studies or a related field and 3+ years of progressively higher levels of marketing and promotions management experience. Graduate level coursework in the above-listed majors or related field is desired but not required. The ideal candidate will have deep online/new media marketing experience, as well as experience assisting with the planning and production of marketing and advertising campaigns. S/he will be well organized, detail-oriented, and able to communicate with staff at all levels.



Salary: $50,000-$60,000 DOQ

Application Process: By April 10, 2009 candidates must submit a cover letter, detailed resume describing their relevant experience, education and qualifications, and a list of three professional references via email. All submissions should be sent tocommunications@arts.lacounty.gov , with “ExperienceLA Marketing Manager Application” as the subject line. Please do not submit any application materials through the US mail or phone regarding the status of the submission.

ExperienceLA.com is the official online cultural calendar and trip planner for the greater Los Angeles area. The site was first launched in 2003 as a collaborative initiative sponsored by a coalition of public agencies. The site has evolved into a true information network hosting events and information provided by more than 2,000 arts and cultural organizations throughout LA; a growing network of ExperienceLA WiFi portals sponsored by the City of LA; a social media network including an ExperienceLA blog, Flikr pool and Google ExperienceLA Calendar Widget along with presences on Facebook, YouTube, MySpace, Twitter and other social networking sites; web video and podcasts from various public agencies; an ExperienceLA public television channel hosted by the City of Santa Monica TV; and other innovative online initiatives.

The Los Angeles County Arts Commission provides leadership in cultural services of all disciplines for the largest county in theUnited States, encompassing 88 municipalities. In additional to its support for XLA, the Arts Commission provides leadership and staffing to support the regional blueprint for arts education, Arts for All; administers a grants program that funds more than 300 nonprofit arts organizations annually; oversees the County’s Civic Art Program for capital projects, funds the largest arts internship program in the country in conjunction with the Getty Foundation and programs the John Anson Ford Theatres. The Arts Commission also produces free community programs, including the L.A. Holiday Celebration broadcast nationally, and a year-round music program that funds more than 50 free concerts each year in public sites. For more information: www.lacountyarts.org.